Welcome to “Banking on ETH”, your guide to the future of business. This blog serves as your straightforward guide to the new economy – Ethereum. While Artificial Intelligence (AI) changes how we work and Bitcoin changes how we store our wealth, Ethereum has been reshaping how people conduct business around the globe. 60% of Fortune 500 companies are working on blockchain projects, a Coinbase survey says.
This blog springs from my intense struggle with the Ethereum revolution, a whirlwind of innovation that left me feeling utterly bewildered, yet determined to uncover how every intricate piece fits into this monumental economic shift.
✅ What This Blog Will Cover
1. Ethereum as an Economic Revolution
How Ethereum is reshaping the global economy, not just “crypto.”
2. Beginner-Friendly Education
Clear, simple explanations using analogies – no tech degree required.
3. How to Get Started Safely
Step-by-step guidance on setting up wallets, using apps, and staying secure.
4. Real-World Use Cases
From lending and saving to identity and tokenized assets – what’s actually working on Ethereum today.
5. Institutional Adoption
Which major companies (JPMorgan, Visa, BlackRock, etc.) are building on Ethereum – and why it matters.
6. News That Matters
Ethereum news without the hype – just context you can use.
7. The Future of Finance
Why Ethereum might become the foundation for money, assets, and trust online.
❌ What This Blog Will Not Cover
1. Trading Advice or Price Predictions
No charts, no token pumps, no hype cycles. This is about understanding, not gambling.
2. NFT Flipping or Meme Coins
We’re focused on real-world impact and long-term value, not fads.
3. Developer-Level Technical Jargon
You won’t need to know what zk-rollups or ERC-4337 are – unless I can explain them with a pizza metaphor.
4. Sponsored Shills or Hype Content
I don’t get paid to promote tokens or tools — if I recommend something, it’s because I actually use it or truly believe in it.
🌎 Why Ethereum and Why Now?
Did you know that there is over $56 Billion in Total Value Locked (TVL) across Ethereum in Decentralized Financial protocols? That’s more than most U.S. banks and it’s all decentralized, cutting out intermediaries and providing direct access to funds. The TVL indicates a significant shift in how we view financial services. As Ethereum streamlines processes, what will happen when larger financial institutions join and offer similar access to their customers? This convergence could empower individuals and challenge traditional banking, while raising important discussions about regulation, security, and the future role of banks in a blockchain economy.
Do you know what JP Morgan Chase, Visa, and BlackRock all have in common? If you guessed they were all on Ethereum, you’re correct. Ethereum is not some playground for individual hackers anymore; it’s Wall Street’s new infrastructure, where large financial institutions are increasingly recognizing the potential of blockchain technology. As these giants embrace Ethereum, they are paving the way for a future where decentralized finance could redefine traditional banking and investment models, fundamentally altering the landscape of global finance.
The GENIUS Act just passed through the Senate of the United States, creating stablecoin regulation that aims to provide a comprehensive framework for the management and use of these digital assets. Regulation in the space is something that has to happen for mainstream adoption, as it instills confidence among users and investors alike. 50% of all stablecoin volume happens on Ethereum, highlighting its significance in the digital finance landscape. Ethereum is already showing itself to be the financial plumbing of the internet, facilitating a myriad of decentralized applications (businesses) that empower users with unprecedented financial versatility and security. As the world increasingly turns to digital currencies, the establishment of clear guidelines will be crucial in fostering innovation while protecting consumers and ensuring market integrity.
With 325 million cumulative addresses and over half a million validators, Ethereum is more than just a technology; it’s a vast global financial network that empowers individuals and businesses. As more and more people and businesses flood to the network the network gets better and more robust.
Being here now on Ethereum puts you in the drivers seat to take advantage as a first mover. The business is there, the people are there, you just need to be there.
⏩ What to Expect Moving Forward
Each week, I’ll break down a part of Ethereum using real-world analogies, from how wallets work to why billion-dollar banks are using Decentralized Finance. I’ll also cover Ethereum news and help explain what it actually means for you – no tech talk required. Whether you are a beginner or looking to deepen your understanding, my goal is to demystify Ethereum’s potential and its impact on everyday life.
So what do you think – are you ready to join me on this journey? I’m also curious about what confuses you most about Ethereum? Reply in this comment section and let me know so I can cover it for you and everyone else not brave enough to ask.
Cheers,
Max Stone
References:
https://defillama.com/chain/Ethereum?utm_source=chatgpt.com
https://www.investopedia.com/what-is-the-ethereum-shanghai-upgrade-7099021?utm_source=chatgpt.com
BANKING ON ETH 
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